Bidwell's Big Plan

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Bidwell's Big Plan
BidwellsBigPlan Titlecard.png
Comic Strip Info
Released: September 30, 2010
Number of pages: 6
Artist: Michael Oeming
If you're like me, you'll want to skip directly to page six, where I jump out of a building and sock it to some hippies. Why? I don't know. And I never will. That's a Mann Co. Comics Promise.
Saxton Hale

Bidwell's Big Plan is a comic that was released on September 30, 2010 Patch. It was created to go with the Mann-Conomy Update, and explained the idea of selling community made items. Bidwell's Big Plan follows Saxton Hale being kicked out of a plane after a "dramatic confrontation with (his) nemesis and former mentor, Charles Darling".

The comic is notable for building on the character of Saxton Hale, giving Saxton a nemesis, and introducing the idea of the Mann Co. Store. It is also the first instance of a character invoking the mysterious Her.


The comic begins with Saxton Hale hanging from the edge of a jet, confronting his former hunting mentor, Charles Darling. Darling has been capturing endangered animals as trophies to keep "behind bars" (inside his zoos), something which conflicts with Hale's philosophy of punching the most dangerous animals until he loses his watch. Darling dramatically kicks Hale off the edge of the plane. During his fall, Hale directs the reader to page 6 of the comic, which cuts to the fights, since the pages in between that have his assistants blathering about a new way to buy hats.

Hale's plan of using an endangered eagle to glide safely to the ground fails as his weight also causes the eagle to plummet, sending them both through the skylight of his office at Mann Co. where Bidwell awaits him. Bidwell explains that customers are unhappy with their current selection of Mann Co. products and are beginning to create their own. This enrages Hale, and he sets out to kill all the customers before being stopped by Bidwell. Bidwell proposes that they allow these custom items to be sold through Mann Co. while the creators receive a percentage of the profit. Hale, who is at first wary of the idea, is distracted by the scent of hippies and jumps out of a window to battle a mob protesting in the parking lot of Mann Co. Headquarters.


Pages (no text)


Page 1
Page 3 & 5
  • Here, it is established that Saxton Hale's trophies are deadly predators that he has punched to death; which contrasts with the types of animals that Charles Darling collected and the way he displays them (see A Cold Day in Hell, page 7).
Page 4


Page 1
Page 2
Page 5
  • Hippies were a minority subculture within the young adults of the United States in the 1960s and ‘70s. They were particularly noted for protesting the Vietnam War, nominally under the noble cause of anti-violence.
Page 6
  • Hippies are introduced as pacifist protesters of the Military-industrial complex, represented by Mann Co. and Saxton Hale personally:
    • "Stop selling to mercenaries" "No more guns" Hippies historically organized protest actions against weapons manufactures supplying the Vietnam War.
    • "Mann Co? Hell no!" Hippies chanted "Hell no!" specifically to encourage draft dodging.
    • "Put a shirt on" Ironically, going shirtless (both sexes) was a form of hippie protest.

See also

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