List of companies
|“Gotta move that gear up!”
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This is a list of companies that can be found in Team Fortress 2. Most of these are presumed to be sub-fronts for the intelligence agencies behind Reliable Excavation Demolition and Builders League United. These companies are identified largely through signs or logos on maps, but some are identified through signs, text, and dialog or other content provided for the game, especially the comics and update webpages and videos.
The inclusion of commercial signs in maps serves several purposes. By referencing graphic corporate art styles of the first seven decades of the 20th Century, the signs help establish the game's ambiance; a few signs are direct references to real business signs that could be seen in the Sixties. The signs are also used to help establish the theme of the maps, e.g., mining company signs on a mine themed map. Signs with BLU Team Tendency signs tend to use relatively modern and industrial styles, while signs with RED Team Tendency tend to have more antique, rural, or rustic styles. A few signs like "Gray Gravel Co." or "Auto-Borax" refer to the Storyline or tease updates. The company or product names on the signs are also used to make jokes, puns, and references, including references to names of game developers and historical artists that influenced the game.
"Properties" are the maps where signs for the company appear on major properties that the company possesses or operates; however, some companies have no properties on the present official maps, but appear in-game or in promotional Movies or Comics as "Signage only" (ellipses [...] indicate intentionally incomplete lists). "Team tendency" is the team that the company tends to lean towards in building style or map location; the coloration helping players to orient on the map.
|Team tendency||Reference to...|
|Alliance Towing||(Badlands, Mannhattan, ...)||RED||Unknown|
| Ball Fortress
|Label on Sandman's ball||Unknown||Sandman's ball|
|Ballinger||(Barnblitz, ...)||Unknown||Jeff Ballinger, an artist at Valve.|
|Biggs||(Foundry, 2Fort, ...)||BLU||Unknown|
|Binksi Logging||Lumberyard, Sawmill||BLU||Unknown|
|Binski Paper Co||Lumberyard||RED||Unknown|
|BLU Builders League United||Process, Badwater Basin, ...||BLU||Unknown|
|BLU Blast Complex||Foundry||BLU|| Blast furnace, a factory where iron ore is refined into steel.|
(Paired with RED Iron Works)
| BLU Brewery
(Blu Streak Beer)
| Ring of Fired, Grave Matters
Meet the Engineer, Mann vs. Machine
(Paired with Red Shed)
|BLU Co||Granary,Doomsday||BLU||Blue Corn Co. (graphic art logo)|
|BLU Freight & Shipping||Freight||BLU|| Unknown
(Paired with Redstone Cargo)
|BLU Industries Incorporated||Double Cross||BLU||Unknown|
|Blue Corn Co.|| Granary
(Mannhattan, Foundry, ...)
|BLU|| Blue corn, the main variety of flint corn grown in New Mexico.|
(Paired with RED Bread)
|BLU Steel||Foundry||BLU|| Blue Steel, referencing the color and toughness of tempered steel.|
(Paired with RED Iron)
(Bonk! Atomic Punch, Crit-a-Cola, Soda Popper, Winger, Atomizer, Bonk Boy, Bonk Batteries)
| 'Bonk' Energy Drink
|None||The Scout's memetic response.|
|Brown Nugget Prospecting||(Gold Rush, Foundry, Badwater Basin, ...)||RED||Unknown|
| Captain Dan's
(Edible Wood Pulp, Precooked Meat Product, Army Surplus Beans, Bread in a Can, Captain's Cocktails, ...)
WAR!, Ring of Fired
|Unknown||See Captain Dan|
|Casali Shafting Co.||(Badwater Basin, Coal Town, Bigrock, ...)||Unknown||Dario Casali, a level designer at Valve.|
|Cerveza Royale||Expiration Date||Unknown||Cerveza, Spanish word meaning beer, which itself references Demoman's South of the Border beer run in Expiration Date.|
|Clem's||Barnblitz, Foundry, Citizen Pain Minigun||Unknown||Unknown|
|Cliffe Rocks Inc.||Gold Rush, Foundry||Unknown||Jess Cliffe, a level designer and artist at Valve.|
|Conagher's Tool & Munitions||Loose Canon||Unknown||Radigan Conagher, the Engineer's only mentioned ancestor.|
|Conquistador Fried Giblets||Expiration Date||Unknown|| Kentucky Fried Chicken, whose early "chicken buckets" had red and white stripes.|
The abbreviation, CFG, may be a reference to the file type (configuration) used in scripting.
|Cornwell||Dustbowl, 2Fort, Foundry,Doomsday||RED||20th century American illustrator Dean Cornwell, one of the artists who inspired the visual style for Team Fortress 2.|
|Cracky Pop!||(Badwater Basin, ...)||Unknown||Could possibly be a reference to the cereal brand Rice Krispies motto, Snap Crackle Pop!|
|Crash Construction||Probed, Moonshine Event||None||References the username of the creator of Probed, [UEAK]Crash. It also appears on other maps he has made or helped work on.|
|Crummy's Burgers||(Foundry, Badwater Basin,Doomsday ...)||Unknown||Unknown|
|Dalokohs||Dalokohs Bar||Unknown||Dalokohs is shokolad, the Russian word for chocolate, spelled backwards.|
|Dapper Cadaver||Expiration Date||Unknown||Fashion magazine the Spy reads in the film Expiration Date.|
| Discount Alchemist
|Driller||(Foundry, Granary, ...)||RED|| Dave Riller, a game designer at Valve.|
(Paired with Jimi Jam)
|Freeman Airboat Tours||Mountain Lab, Lakeside||Unknown||A reference to Gordon Freeman and the airboat he uses to travel in, as well as the Half-Life and Left 4 Dead franchises. "C17" is an abbreviation for City 17, a location from the Half-Life series.|
|General Industries Co.||(Badwater Basin, Coldfront, ...)||BLU||Unknown|
|Gilded Gold||(Hoodoo, Foundry, ...)||BLU|| False or fool's gold. |
Gilding looks like gold, but it is not.
(Paired with Shiny's Bullion)
|Gold Medal||(Goldrush, ...)||None||Gold Medal Dynamites were products of the real life company, Illinois Powder Mfg. Co.|
|Goldstream Fuel Co.||(Foundry, ...)||BLU||Unknown|
|Gray Gravel Co.|| Gravel Pit, Frontier
(Goldrush, Foundry, ...)
|Gray Mann||Gray Mann, CEO.|
|Hampshire's Heavy Lifting Equipment||(Byre)||Unknown||The "Hampshire Heavies" TF2 community|
|Handy Hoe||(Hoodoo, Nightfall, ...)||RED||Unknown|
|Happy Farmers Cooperative||2Fort, Hightower, Viaduct||RED||A happy face emoticon is incorporated into the circular form logo commonly used by cooperative agricultural groups.|
| Happy Farmers Cooperative
|(Thunder Mountain,Foundry, Well, ...)||RED||Farmall 400
From a promotional artwork for the famous International Harvester Red tractors; the largest selling row crop tractors of the middle 20th Century.
|Husky Acres||(Granary, Decoy, ...)||RED||Unknown|
|Icarus Airliners||(Coldfront)||Unknown|| Eric "Icarus" Wong, the mapper that created Coldfront in which this poster appears.|
"Flying High" is how the mythic Icarus crashed.
|Imperial Mining||Gold Rush, Upwards, Nightfall||RED|| Unknown
(Paired with Regal Plumbing Supplies)
|(Dustbowl, Gravel Pit, Hydro, 2Fort, Viaduct, Foundry, Badwater Basin, ...)||BLU|| Caterpillar D10
The first commercially successful tractor to use the iconic "high-drive system" invented by C. L. Best, founding CEO of Caterpillar Inc.
|Jenkin Coal Co.||Dustbowl, Upward, Mountain Lab,Doomsday ...||None||Unknown|
|Jimi Jam||(Foundry, Hightower, Citizen Pain Minigun)|| BLU
RED (for Citizen Pain Minigun)
|(Paired with Driller)|
|Jobbs Orchards||Mac Update trailer||BLU||Steve Jobs (deceased), the former CEO of Apple.|
|Klintz Hocks||Rottenburg||Unknown|| "low on the hog"
Living "high on the hog" refers to being affluent enough to eat the back and hams of the hog; so eating the other parts, as listed on this sign, would be "low on the hog".
|Lucky Plucker||(Foundry, ...)||BLU|| (Paired with Sanders BBQ)|
"... or the egg?"
|Mann Co.|| Decoy, Mannworks, Coal Town
Mann Co. Catalog
Mann Co. Store
|Unknown||Previously owned by Saxton Hale, Mann Co. is the company that supplied the TF2 mercenaries with their weapons in the Gravel Wars and the Robot War.|
|| Mann Co.
(The Mann Co. Genuine Spacesuit)
|(2Fort Invasion)||None|| The Mann Co. Genuine Spacesuit is a sponsor of radio KKBC|
Refers to the original Alien tagline.
| Sleepy Dog
(Meaty Chunks dog food)
|(2Fort Invasion)||None||Sleepy Dog's Meaty Chunks dog food is a sponsor of radio KKBC|
|(Metal)||(Cactus Canyon)||RED|| Ralston Purina, famous feed mill and cereal company, which in the 1960s was well-known for this "checkerboard square" logo.|
(Paired with Seed)
|Newell and Sons||Get games faster with Steam||Unknown||Gabe Newell, the co-founder and managing director of Valve.|
|Northern Express||Freight, Well||Unknown||Southern Pacific and other railroads; see Main Article: Train|
|Old Geezer|| Grave Matters
(Foundry, Badwater Basin, ...)
|RED||Planned original bobblehead from Meet the Sniper.|
|Piper & Piper Pipeworks Inc.||(Badwater Basin, Double Cross, ...)||BLU||Valve|
|Primaprime||Projector screen for instructional films that may be available in Mission Briefings.||None||Unknown|
|Projector screen for instructional films.||None||Unknown|
|RED Reliable Excavation Demolition||Process, ...||RED||Unknown|
|Red Bread|| Granary
(Thunder Mountain, Hightower, ...)
Red Bread (Soundtrack)
|RED|| Red wheat, the primary classification of bread wheat grown in United States and Soviet Union (now, Russia and Ukraine).|
(Paired with Blue Corn Co.)
|RED Iron||Foundry||RED|| Red Iron, referencing the color and strength of structural steel.|
(Paired with BLU Steel)
|RED Iron Works||Foundry||RED|| Ironworks, a factory where iron ore is refined into steel.|
(Paired with BLU Blast Complex)
| Red Shed
(Red Shed Whiskey)
(Red Shed Beer)
(Badwater Basin, Coal Town, ...)
Ring of Fired
Meet the Sandvich
Rancho Relaxo RED
|RED|| Tougaloo, Mississippi, is completely the campus of historic Tougaloo College..|
(Paired with BLU Brewery)
|Red Valley Mining||Badlands||RED||Unknown|
|Redstone Cargo||Freight||RED|| Unknown
(Paired with BLU Freight & Shipping)
|Regal Plumbing Supplies|| Gold Rush
(Dustbowl, Thunder Mountain, ...)
(Paired with Imperial Mining)
|Rio Grande Coal Co.||Badlands, Bigrock, Thunder Mountain||BLU|| A.D.M., whose molecule in green leaf logo from the 60s and 70s symbolized making chemicals from plants instead of oil or coal.|
SpaceChem: A.D.M.'s 4 atoms are replaced by SpaceChem's 3-atom logo.
D&RGW: railroad that once served the Rio Grande Valley and used this particular font.
|Rolling Stone Mining Logistics||Unknown||RED|| Could Be a refrence to The Magazine or Band of the same name.|
|Sanders BBQ||Foundry||RED|| Colonel Sanders,|
founder of Kentucky Fried Chicken.
Famous Dave's Bar-B-Que
(Paired with Lucky Plucker)
"Which came first, the chicken, ..."
|Schucker & Sons||Decoy||Unknown||Unknown|
|Scoot's Canoe||Foundry||BLU|| A fan nickname of the Scout.|
(Paired with Sunny Hay)
Contrasts: night, play, Blue Moon
|Sea Side Exports||Mannhattan||RED||This sign takes the place of the circle C sign that would normally mark the defender's last of three points, or "C side".|
|(Seed)||(Cactus Canyon)||BLU||(Paired with Metal)|
|Shiny's Bullion||(Hoodoo, Foundry, ...)||RED|| False or fool's gold. |
"All that shines is not gold."
(Paired with Gilded Gold)
|Sunny Hay|| Barnblitz
(Foundry, Thunder Mountain, ..)
|RED|| "Grass grows, ... sun shines, ...."|
— a tagline of the Scout.
(Paired with Scoot's Canoe)
Contrasts: day, work, (red) Sun
| TF Industries
Saxton Series of action comics)
| WAR!, ...
Sentry Operating Manual
|None||A reference to both Valve and Team Fortress 2.|
|Wright Shipping||(Mannhattan, ...)||BLU||Matt & Danika Wright, 3D artists at Valve.|
|XXX||Bottle||None||A mark indicating extra strong alcoholic beverage.|
|Zippy Plow||(Foundry, Goldrush, Badlands, ...)||RED||The Ferguson System, later known as the three-point hitch.|