List of companies

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Hale's maze of shell companies ends here ...
— Gray Mann (Ring of Fired)

This is a list of companies that can be found in Team Fortress 2. Many of these are presumed to be sub-fronts for the intelligence agencies behind Reliable Excavation Demolition and Builders League United. These companies are identified largely through signs or logos on maps, but some are identified through signs, text, and dialog or other content provided for the game, especially the comics and update webpages and videos.

The inclusion of commercial signs in maps serves several purposes. By referencing graphic corporate art styles of the first seven decades of the 20th Century, the signs help establish the game's ambiance; a few signs are direct references to real business signs that could be seen in the Sixties. The signs are also used to help establish the theme of the maps, e.g., mining company signs on a mine themed map. Signs with BLU Team Tendency signs tend to use relatively modern and industrial styles, while signs with RED Team Tendency tend to have more antique, rural, or rustic styles. A few signs like "Gray Gravel Co." or "Auto-Borax" refer to the Storyline or tease updates. The company or product names on the signs are also used to make jokes, puns, and references, including references to names of game developers and historical artists that influenced the game.

"Properties" are the maps where signs for the company appear on major properties that the company possesses or operates; however, some companies have no properties on the present official maps, but appear in-game or in promotional Movies or Comics as "Signage only" (ellipses [...] indicate intentionally incomplete lists). "Team tendency" is the team that the company tends to lean towards in building style or map location; the coloration helping players to orient on the map.

Note: File locations for these posters can be found at tf2_textures_dir\materials\signs (ex: Alliance Towing is sign127).

Logo Company
or Appearances
Team tendency Reference to...
Alliance towing.jpg Alliance Towing (Badlands, Mannhattan...) RED Unknown
Alpha electric.png Alpha Electric.png Alpha Electric Hydro
Unknown Unknown
Alto Elevators.png Alto Elevators Vanguard Unknown Unknown
ASG.png Army Surplus General (Enclosure) Unknown Mapper AsG_Alligator, contributor to Mossrock, Enclosure, and Gravestone
Ballfortress.jpg Ball Fortress
Label on Sandman's ball Unknown Sandman's ball
Ballinger.png Ballinger (Barnblitz...) Unknown Jeff Ballinger, an artist at Valve.
Environment artist for Team Fortress 2 launch maps.
Banana Bay Exports.png Banana Bay Exports Banana Bay Unknown Unknown
Bayou Shipping.png Bayou Shipping (Mountain Lab, Moonshine Event...) Unknown A bayou is a slow-moving stream, river, marshy lake, wetland, or creek.
Beacon.jpg Beacon (Badlands, ...) BLU Unknown
Biggs steel rods.jpg Biggs (Foundry, 2Fort...) BLU Unknown
Binder's Popsicles.png Binder's Popsicles (Doomsday...) BLU Unknown
Logo logging001.png Binksi Logging Lumberyard, Sawmill...
BLU Unknown
Logo logging002.png Binski Paper Co Lumberyard RED Unknown
Blue Mountain Pioneering.png Blue Mountain Pioneering (Landfall) Unknown Blue Mountain of the Trainyard Skybox, seen from Lumberyard and others, notably End of the Line[1] and behind the burning BLU base on Snowplow (same mountain, later skybox).
Team blu.png Builders League United Process, Badwater Basin... BLU Unknown
Blu blast complex.jpg BLU Blast Complex Foundry BLU Blast furnace, a factory where iron ore is refined into steel.
(Paired with RED Iron Works)
Blu Streak.png BLU Brewery
(Blu Streak Beer)
Ring of Fired, Grave Matters
Meet the Engineer, Mann vs. Machine
Rancho Relaxo
BLU Unknown
(Paired with Red Shed)
Sign098.png BLU Co Granary, Doomsday BLU Blue Corn Co. (graphic art logo)
Blufreight.png BLU Freight & Shipping Freight BLU Unknown

(Paired with Redstone Cargo)

BLU Industries.png BLU Industries Incorporated Double Cross BLU Unknown
Blue Corn Co..png Blue Corn Co. Granary
(Mannhattan, Foundry...)
BLU Blue corn, the main variety of flint corn grown in New Mexico.
(Paired with RED Bread)
BLU Steel.png BLU Steel Foundry BLU Blue Steel, referencing the color and toughness of tempered steel.
(Paired with RED Iron)
Blu warehouse.png BLU Warehouse Unknown BLU Unknown
Boggy Brook's.png Boggy Brook's Mountain Lab None Unknown
Bonk logo.png Bonk!
(Bonk! Atomic Punch, Crit-a-Cola, Soda Popper, Winger, Atomizer, Bonk Boy, Bonk Batteries)
'Bonk' Energy Drink
Grave Matters
None The Scout's memetic response.
Boucherie.png Boucherie Pier Unknown "Butchery"
Brown nugget.jpg Brown Nugget Prospecting (Gold Rush, Foundry, Badwater Basin...) RED Unknown
Buckshot.png Buckshot Cauldron None Mapper Lauren "Yrrzy" Godfrey, Creator of Cauldron and contributor to Slasher and Snowfall
Bullseye Bill's.png Bullseye Bill's Slasher None The Super Mario enemy Bullet Bill.
Cafe et bistro.png Café et bistro Pier Unknown "Cafe and bistro"
Captain Dan's Wood Pulp.PNG Captain Dan's

(Edible Wood Pulp, Precooked Meat Product, Army Surplus Beans, Bread in a Can, Captain's Cocktails, ...)

(Coal Town)
WAR!, Ring of Fired
Unknown See Captain Dan
Casali shafting.jpg Casali Shafting Co. (Badwater Basin, Coal Town, Bigrock...) Unknown Dario Casali, a level designer at Valve.
Cave Raiders.png Cave Raiders Swiftwater Unknown Unknown
Cerveza Royale.png Cerveza Royale Expiration Date Unknown Cerveza, Spanish word meaning beer, which itself references Demoman's South of the Border beer run in Expiration Date.
Chaps Dry Goods.png Chaps Dry Goods Coal Town
Unknown Unknown
Chateau de fleurs.png Château de Fleurs Pier Unknown "Castle of Flowers"
Enclosure Preserve Sign.png Charles Darling's Triassic Preserve Enclosure Unknown Charles Darling,
Jurassic Park
Chairman.jpg Chairman Steel Unknown 1958 Cadillac Eldorado Brougham, a favorite car of Frank Sinatra, who owned several, and who was nicknamed the Chairman.
Rpc chemicalprocessing faded.png Chemical Processing Facility Swiftwater Unknown Unknown
Clems.jpg Clem's Barnblitz, Foundry, Pier, Citizen Pain Minigun Unknown Unknown
Cliffe rocks inc.jpg Cliffe Rocks Inc. Gold Rush, Foundry Unknown Jess Cliffe, a level designer and artist at Valve.
Conagher Railroads.png Conagher Railroads Wutville BLU The Engineer's surname.
Conagher's Tool & Munitions.png Conagher's Tool & Munitions Loose Canon Unknown Radigan Conagher, grandfather of Dell Conagher, the Engineer.
Conga Boots.png Conga
(Professional Grade Dancing Boots)
(Wutville) Unknown The Conga taunt.
Conquistador Fried Giblets.png Conquistador Fried Giblets Expiration Date Unknown Kentucky Fried Chicken, whose early "chicken buckets" had red and white stripes.
Cornwell sign.png Cornwell Dustbowl, 2Fort, Foundry, Doomsday RED 20th century American illustrator Dean Cornwell, one of the artists who inspired the visual style for Team Fortress 2.
Cracky Pop.png Cracky Pop! (Badwater Basin, Cloak...) Unknown Unknown
Crash Construction.png Crash Construction Probed, Moonshine Event None References the username of the creator of Probed, [UEAK]Crash. It also appears on other maps he has made or helped work on.
Crummys burgers.jpg Crummy's Burgers (Foundry, Badwater Basin, Doomsday...) Unknown Unknown
Galleria business signs15.png Carmack Computers Galleria BLU References Doom co-creator John Carmack.
Dalokohs Chocolate.png Dalokohs Dalokohs Bar Unknown Dalokohs is shokolad, the Russian word for chocolate, spelled backwards.
Dapper Cadaver.png Dapper Cadaver Expiration Date Unknown Fashion magazine the Spy reads in the film Expiration Date.
Darling Zoos.PNG Darling Zoos Bidwell's Big Plan Unknown Charles Darling, nemesis of Saxton Hale
Der Architect.png Der Architect Hassle Castle Unknown Unknown
Discount Alchemist.PNG Discount Alchemist
(Australium exchange)
Rottenburg Unknown Australium
Discount Delicatessen.png Diedrich's Discount Delicatessen Pier Unknown Unknown
Auto-Borax.png Doctor Wilson's Auto-Borax (Foundry, ...) RED Tobor, an unused texture and, as "robot" spelled backwards, was part of the ARG tease for Mann vs. Machine.
Sign111.png Driller (Foundry, Granary...) RED Dave Riller, a game designer at Valve.
(Paired with Jimi Jam)
Duck Duck Goos 1.png
Duck Duck Goos 2.png
Duck Duck Goos
(Salted Sweet Cream Butter)
(Wutville) Unknown The Duck Journal action item.
The game Duck, Duck, Goose.
Elliphany Electric Trains.png Elliphany Electric Trains Cauldron None Elliphany is the name of mapper Harlen "UEAKCrash" Linke's daughter.
Ellis' Crawdads.png Ellis' Crawdads Moonshine Event, Pier RED "Do you know what 'suck the heads' means? 'Cause I came down here with Keith once, and he didn't know, and― I mean, it ain't nothin' bad. It's about eatin'―"
Ellis quote from Left 4 Dead 2
(Paired with Spawn-N-Go)
Emmerich's.png Emmerich's Pier Unknown Hal Emmerich from the Metal Gear series
Revolver Ocelot reference: "It's a nice gun, I'll give you that. But the engraving gives you no tactical advantage whatsoever"
Finest Hour.png Finest Hour Ale House Pier Unknown Winston Churchill's 1940 Finest Hour speech.
Freeman Airboat Tours.png Tour Sign.png Freeman Airboat Tours Mountain Lab, Lakeside Unknown A reference to Gordon Freeman and the airboat he uses to travel in, as well as the Half-Life and Left 4 Dead franchises. "C17" is an abbreviation for City 17, a location from the Half-Life series.
Freyja's Sushi.png Freyja's Sushi Mossrock RED Mapper Freyja, creator of Mossrock and Suijin, and contributor to Banana Bay, Cauldron, and Enclosure.
Galleria business signs18.png FGD Luxury Automobiles Galleria RED Refers to FGD5 who created various assets for the map including the cars in the showroom and the ice resurfacer.
General industries co.jpg General Industries Co. (Badwater Basin, Coldfront...) BLU Unknown
Gilded Gold.png Gilded Gold (Hoodoo, Foundry...) BLU False or fool's gold.
Gilding looks like gold, but it is not.
(Paired with Shiny's Bullion)
Miningcrate001.jpg Gold Medal (Gold Rush...) None Gold Medal Dynamites were products of the real life company, Illinois Powder Mfg. Co.
Goldbloom logo.png Goldbloom Tropical Flora Export Enclosure None Jurassic Park actor Jeff Goldblum
Goldstream fuel.jpg Goldstream Fuel Co. (Foundry...) BLU Unknown
Gray Gravel.png Gray Gravel Co. Gravel Pit, Frontier
(Gold Rush, Foundry...)
Gray Mann Gray Mann, CEO.
Green Valley Post.png Green Valley Post Landfall Unknown Unknown
Griffivore.png Griffivore Banana Co. Laughter None Reference to a video of entertainer Griffin McElroy eating an unpeeled banana.
Hammond Amber Mining.png Hammond's Amber Mining Co. Enclosure Unknown John Hammond and his source of Dino DNA
Hampshire's Heavy Lifting Equipment.png Hampshire's Heavy Lifting Equipment (Byre) Unknown The "Hampshire Heavies" TF2 community
Handyhoe.png Handy Hoe (Hoodoo, Nightfall...) RED Unknown
Happy Farmers.png Happy Farmers Cooperative 2Fort, Hightower, Viaduct RED A happy face emoticon is incorporated into the circular form logo commonly used by cooperative agricultural groups.
RedTractorSign.PNG Happy Farmers Cooperative
(Thunder Mountain, Foundry, Well...) RED From a promotional artwork for the famous International Harvester Red tractors; the largest selling row crop tractors of the middle 20th Century.
(Paired with Industrial Tractor)
Hotel D'Amour.png Hôtel D'amour Pier Unknown "Hotel of Love"
Humbolt's Pharmacy.png Humboldt's Pharmacy Rottenburg Unknown 19th century German natural scientist Alexander von Humboldt known to have studied electrical animation of dead tissue.
Humbult Sauermilch.png Humboldt Sauermilch Molkerei GMBH Rottenburg Unknown The Mad Milk Syringes upgrade for Medic's syringe guns in Mann vs. Machine
Hurg.png Hurg Spaceship Parts Brazil Unknown Unknown
Husky Acres.png Husky Acres (Granary, Decoy...) RED Unknown
Icarus Airliners.png Icarus Airliners (Coldfront) Unknown Eric "Icarus" Wong, the mapper that created Coldfront in which this poster appears.
"Flying High" is how the mythic Icarus crashed.
IDO.png I.D.O. Byre None Ian "idolon" Spadin, the mapper that created Byre
Imperial Mining.png Imperial Mining Gold Rush, Upward, Nightfall RED Unknown

(Paired with Regal Plumbing Supplies)

Industrial.png Industrial
(Dustbowl, Gravel Pit, Hydro, 2Fort, Viaduct, Foundry, Badwater Basin...) BLU Caterpillar D10
The first commercially successful tractor to use the iconic "high-drive system" invented by C. L. Best, founding CEO of Caterpillar Inc.
(Paired with Happy Farmers Tractor)
Jenkin Coal.png Jenkin Coal Co. Dustbowl, Upward, Mountain Lab, Doomsday... None Unknown
Jimi jam.jpg Jimi Jam (Foundry, Hightower, Citizen Pain Minigun) BLU
RED (Citizen Pain Minigun)
(Paired with Driller)
Jobbs Orchards.png Jobbs Orchards Mac Update trailer BLU Steve Jobs, the former CEO of Apple.
Klints Hocks.PNG Klintz Hocks Rottenburg Unknown Unknown
Krithaus.png Kritzhaus Rottenburg Unknown Unknown
Sign056.jpg Lucky Plucker (Foundry...) BLU Unknown
Lumpy Bros.png Lumpy Bros
(Butter for Less)
Mannhattan Unknown Unknown
Manhattan Used Fireworks.png Mannhattan Used Fireworks Mannhattan None Unknown
Mann Co. Tag.png Mann Co.

(Weapons, Cosmetic items)

Decoy, Mannworks, Coal Town
Mann Co. Catalog
Mann Co. Store
Mann Co. Previously owned by Saxton Hale, Mann Co. is the company that supplied the TF2 mercenaries with their weapons in the Gravel Wars and the Robot War.
Menschnapps.png Menschnapps Mannhattan Mann Co. Unknown
2fort invasion poster5.png
2fort invasion poster8.png
Mann Co.
(The Mann Co. Genuine Spacesuit)
(2Fort Invasion) Mann Co. The Mann Co. Genuine Spacesuit is a sponsor of radio KKBC
Refers to the original Alien tagline.
2fort invasion poster3.png Sleepy Dog
(Meaty Chunks dog food)
(2Fort Invasion) None Sleepy Dog's Meaty Chunks dog food is a sponsor of radio KKBC
Mcj power.png McJohn Power Powerhouse BLU (Opposes Wood Electric)
Metal Co.png (Metal) (Cactus Canyon) RED Ralston Purina, famous feed mill and cereal company, which in the 1960s was well-known for this "checkerboard square" logo.
(Paired with Seed)
Mhanko.png Mhankö Mannhattan Mann Co. (Saxton Hale's boutique line)
Sign bananaland.png Neal's Bananaland Ice Cream (Pier) Unknown Mapper Neal "Blade x64" Smart, creator of Pier and contributor to Mossrock.
STAR_ Team Fortress Classic video.
Newell and Sons.png Newell and Sons Get games faster with Steam Unknown Gabe Newell, the co-founder and managing director of Valve.
Steampipe, the current Steam content delivery system.
Newell Sons Steam Deliveing.png Newell & Sons Steam Delivering (Pier) Unknown
NJ Productions.png NJ Productions Lakeside Unknown Mapper Valentin "3DNJ" Levillain, creator of Mountain Lab, Kong King, and Lakeside
Nile archaeo.png Nile Archaeo Lakeside BLU (Red Raiders' archaeologist rivals)
Train.png Northern Express Freight, Well Unknown Southern Pacific and other railroads
Sign063.png Old Geezer Brew
Grave Matters
(Foundry, Badwater Basin...)
RED Planned original bobblehead from Meet the Sniper.
Otto's Cafe.png Otto's Cafe Rottenburg Unknown Unknown
Petite Chou-Fleur Floral.png Petite Chou-Fleur Floral Sunshine, Pier None "Ma petite chou-fleur"
French for "My little flower"
Quote from Meet the Spy
Poco Coop.png Poco Coop Wutville Unknown Unknown
Primaprime.png P.R.P. None None Unknown
Pinkerpaw packaging.png Pinkerpaw Packaging Mannhattan None Unknown
Piper & Piper.png Piper & Piper Pipeworks Inc. (Badwater Basin, Double Cross...) BLU Valve
Primaprime.png Primaprime Projector screen for instructional films that may be available in Mission Briefings. None Unknown
Projecto.png Projecto
(Projector Screens)
Projector screen for instructional films. None Unknown
(Pyroland Vision Experience)
(Wutville) Unknown The Pyrovision Goggles
Team red.png Reliable Excavation Demolition Process... RED Unknown
RED Bread.png Red Bread Granary
(Thunder Mountain, Hightower...)
Expiration Date
Red Bread (Soundtrack)
RED Red wheat, the primary classification of bread wheat grown in United States and Soviet Union (now, Russia and Ukraine).
(Paired with Blue Corn Co.)
Red Forest Fur Company.png Red Forest Fur Company Landfall RED Fess Parker's frontiersmen characters, such as Daniel Boone in 1968, made coonskin caps popular with school children.
Red Ind. Trading.png Red Ind. Trading Landfall RED Unknown
Red Industries Unc.png Red Industries Unincorporated Highpass RED Unknown
RED Iron.png RED Iron Foundry RED Red Iron, referencing the color and strength of structural steel.
(Paired with BLU Steel)
Red iron works.jpg RED Iron Works Foundry RED Ironworks, a factory where iron ore is refined into steel.
(Paired with BLU Blast Complex)
Red Planet Chemicals.png Red Planet Chemicals
Swiftwater RED Swiftwater's premise is RED is poluting BLU's bottle's water supply. In 1968, DDT was a major environmental concern.
Red raiders.png Red Raiders Lakeside RED (Nile Archaeo's treasure hunting rivals)
RED Shed.png Red Shed.png Red Shed
(Red Shed Whiskey)
(Red Shed Beer)
(Badwater Basin, Coal Town...)
Ring of Fired
Meet the Sandvich
Meet the Medic
Rancho Relaxo RED
RED Unknown
Red Valley Mining.png Red Valley Mining Badlands RED Unknown
Redstone.png Redstone Cargo Freight RED Unknown

(Paired with BLU Freight & Shipping)

Sign062.png Regal Plumbing Supplies Gold Rush
(Dustbowl, Thunder Mountain...)
BLU Unknown

(Paired with Imperial Mining)

Rio Grande.png Rio Grande Coal Co. Badlands, Bigrock, Thunder Mountain BLU A.D.M., whose molecule in green leaf logo from the 1960s and 70s symbolized making chemicals from plants instead of oil or coal.
SpaceChem: A.D.M.'s 4 atoms are replaced by SpaceChem's 3-atom logo.
Rolling Stone.png Rolling Stone Mining Logistics Unknown RED Unknown
Sanders bbq.jpg Sanders BBQ Foundry RED Colonel Sanders,
founder of Kentucky Fried Chicken.
Famous Dave's Bar-B-Que
(Paired with Lucky Plucker)
Sapper Sour Candy.png Sapper Sour Candy Pier, Landfall Unknown Sapper Mega Sour Bubble Gum
Schucker & Sons.png Schucker & Sons Decoy Unknown Unknown
Scoots canoe.jpg Scoot's Canoe Foundry BLU A fan nickname of the Scout.
(Paired with Sunny Hay)
Sea Side Exports.PNG Sea Side Exports Mannhattan RED This sign takes the place of the circle C sign that would normally mark the Mannhattan defender's last of three points, or "C side".
Seed Co.png (Seed) (Cactus Canyon) BLU (Paired with Metal)
Shifty's Quick Shot.png Shifty's Quick Shot Swiftwater Unknown The sign designates a Sniper camp on Swiftwater. Darrell "Shifty" Powers was a WWII sniper with Easy Company in the 101st Airborne.
Shiny's Bullion.png Shiny's Bullion (Hoodoo, Foundry...) RED False or fool's gold.
(Paired with Gilded Gold)
Sign smart blade.png Smart
(double-edged blades)
(Pier) Unknown Mapper Neal "Blade x64" Smart, creator of Pier and contributor to Mossrock
Smart Fireworks.png Smart Fireworks Pier RED Mapper Neal "Blade x64" Smart, creator of Pier and contributor to Mossrock
Spawn-N-Go.png Spawn-N-Go Moonshine Event, Pier BLU 20 sec. is the maximum for Respawn Times.
(Paired with Ellis' Crawdads)
Strongarm Lifting.png Strongarm Lifting Vanguard Unknown Unknown
Sign106 sunny hay.jpg Sunny Hay Barnblitz
(Foundry, Thunder Mountain...)
RED "Grass grows, ... sun shines, ...."
— a tagline of the Scout.
(Paired with Scoot's Canoe)
Swift Billboard.png Swift Swiftwater BLU Unknown
Telemax-logo.png Telemax
Unknown Unknown Unknown
TF Industries Logo.png TF Industries
Saxton Series of action comics)
WAR!, ...
Sentry Operating Manual
None A reference to both Valve and Team Fortress 2.
Tree Feller 2 Million.png Tree Feller 2 Million Landfall Unknown TF2M is an abbreviation for
Trench Diggers First Union.png Trench Diggers FIRST UNION Landfall Unknown TF2M is an abbreviation for
Tycho logo 3.png Tycho Corp Off-World Excavations Bread Space Unknown Unknown
Vier Augen Optical Co.png Vier Augen Optical Co. Pier Unknown Vier Augen is a German phrase, literally meaning "Four Eyes"; in other words, a German wearing glasses, e.g., the Medic.
Wade Canoes.png Wade Canoes Moonshine Event Unknown Unknown
Wedge.png Wedge Vanguard Unknown Reskin of Biggs
Wood electric.png Wood Electric Powerhouse RED (Oposição da McJohn Power)
Wright shipping.jpg Wright Shipping (Mannhattan...) BLU Matt & Danika Wright, 3D artists at Valve.
XXX.png XXX Bottle None A mark indicating extra strong alcoholic beverage.
Yeti park logo.png Yeti Park Mercenary Park None Logo of the Yeti fight park; although, the image is of a bear forepaw print.
Yti logo.png YTI
Institute for Research and Development.
Mercenary Park None Logo of the facility that altered the Yeti for greater strength and aggression.
Yti-Hale shipping.png Yti-Hale Shipping Mercenary Park None Saxton Hale's amalgamated violent animal shipping company.
Sign055.png Zippy Plow (Foundry, Gold Rush, Badlands, ...) RED The Ferguson System, later known as the three-point hitch.

See also